Reel Art Initiative:
For many painters the extent of their business knowledge is to create the art piece and then sell it. Very few understand that one of the keys to residual cash flow is licensing. For the past two year OL:M has commissioned an artist to create an original piece of art that reflect their interpretation of the International Film and Music Festival. In exchange, OL:M has entered into licensing deals with the artists to produce merchandise from a digital image of the paintings to help generate royalties for the artist and income for the organization. This program was developed to introduce artist to the concept of licensing their art through a licensing opportunity.